The internet is possibly the greatest means of communication available to businesses today.
Through your web site you will be able reach a greater, more diverse audience - 24 hours a day, 7 days a week.More importantly, you will be able to target everyone through one media. This is unlike conventional forms of communication and advertising. For example, a printed brochure would exclude the blind without a braille/recorded alternative and a radio commercial would literally fall on deaf ears. The internet is available to all; at least it should be...
The disabled audience
In the Britain alone 1 in 7 of the population (9.8 million) are disabled (source: Disability Rights Commission).
Disablities vary from complete blindness/deafness to colour blindness and motor difficulties.
This is a substantial figure which I'm sure you would not want to exclude from your online marketing/services.
The internet provides a means for these disabled users to receive information from your web site in a way they can best digest it.
For example, blind users can browse the web using speech readers (amongst other aids). You could argue that for this audience the internet is even more important than it is to you and I.
An accessible world wide web will provide them with a real sense of independence and equality.
Axxess specialise in creating web sites that are both usable and accessible.
What we mean by this is a website which is easy to navigate and understand, i.e. you can quickly find where you are and where you want to go. The site can still look attractive but will not be planned around a purely visual perspective.
Remember that content is king.
How can we measure the level of web accessibility?
Our web site's are designed to meet with the regulations and criteria laid down by the W3C (World Wide Web Consortium).
This means that when you have your web site designed by our company it will fully satisfy the requirements of the Disability Discrimination Act of 1995.
The Disability Discrimination Act 1995 (DDA) makes it illegal for companies to provide an inferior service to, or discriminate against, a disabled person.
This legislation covers web sites and offers fairly stringent guidelines to be followed in order that sites may be classified as ‘Accessible’.
Having an accessible website doesn’t mean that a good, pleasing design is compromised in meeting the criteria; our designers have had intensive training in creating sites that will not only meet the standard but are also inherently well-designed and aesthetically pleasing in their own right.